Kindle sells out, but with a catch.

http://www.nytimes.com/2011/04/12/technology/12amazon.html?_r=3&ref=technology

Here's a pretty neat article I came across on the The New York Times website because I'm educated like that yo. Basically it announces that Amazons kindle e-reader will go under a bit of a makeover by adding advertising and therefore dropping in price. The catch is people will be able to pick and choose which advertisements they see and Kindle guarantees that the actual reading experience will not be affected by the change. Ultimately this is so they don't get blown out of the water by other tablets out there that advertise like no other.